Cianci Joins CASE Construction Equipment as Vice President for North America
Michel Marchand, who previously held the position, left in August to pursue new opportunities.
“Steve has a proven track record of managing equipment sales, business development, product management and parts and service functions for world-class organizations,” said Carl Gustaf Göransson, President, Construction, CNH Industrial. “That combination of marketing intelligence and a deep understanding of capital goods markets drives a clear vision for CASE in North America.”
“The construction industry provides great opportunity for intelligent growth as we further streamline product offerings, strengthen the dealer network throughout North America and focus on ways to help businesses succeed and drive efficiencies with their compact and heavy equipment fleets,” Cianci said. “CASE is a strong brand with great character and values, and I look forward to the work ahead.”
Cianci holds a Master of Business Administration from Roosevelt University, and earned his bachelor’s degree in marketing from Bentley University. He will be based out of the CASE headquarters in Racine, Wisconsin, and lives in northern Illinois.