Hoops is a three-decade veteran of equipment sales, the bulk of his career spent in Minnesota, where he has developed relationships within key markets that rely on heavy lift equipment. For the previous 13 years, he sold boom trucks and was key in updates made to the Manitex 30112S model to make it more suitable for use in the roofing market. Hoops’ suggestions included the addition of a tilting cab with a spacer in the turret to raise the cab and boom, where a roofers’ package could be stored below. The result was greater visibility for the operator and a machine well-suited to roofing work.
“I pride myself on understanding what customers are trying to accomplish and helping them find the right equipment solutions to make it happen,” Hoops said.
Dawes Rigging & Crane Rental is based in Wisconsin but servicing a region extending into Minnesota as well as Iowa, Wyoming, Nebraska, and the Dakotas.
Hoops said he is invigorated by the different types of construction thriving throughout Minnesota, from the energy sector including wind and traditional power plants to infrastructure work across the major cities to the demand for mixed-use high rises with retail and office space on the lower floors and residential spaces above.
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“Customers who’ve worked with me in the past know me as the boom truck guy, but I’ve always had to defer their larger equipment needs to others. No more,” Hoops said. “I’m excited that now I can represent Dawes and be customers’ one-stop-shop for lift equipment.”
The ALL Family of Companies is the largest privately held crane rental and sales operation in North America. The company's branches have access to one of the world’s largest and most modern fleets, operating under the ALL, ALT, Central, Dawes, and Jeffers names. ALL provides rental, sales, service, and jobsite analysis.
